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Customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console™ and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings (described below) to match the customer’s preferences based on how they like to use the lens, making it even more versatile and user-friendly.